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Growing your PT Business

Growing your PT Business

With so many of us pledging to start afresh in the New Year, the personal training industry has never been so lucrative.

Personal trainers are cropping up in every niche, so you don’t have to stick to the traditional ‘boot camp style’ model. Whether you work with elite athletes or want to help people achieve their weight goals, the particulars of running a business are always the same. You need to advertise your services, set a pricing structure, invoice your clients and continually look for ways to grow.

Even a personal trainer with a fully booked roster of clients has room to grow. If you’re serious about expanding your personal training business in 2018, don’t neglect these key areas of your business.

Never Stop Learning

You might have qualifications in sport science and nutrition, but this doesn’t mean the learning should stop. Always be investing in your future and expanding your skills by learning something new. The more knowledgeable you are about personal training, weight loss and exercise, the more your clients will be raving about you.

It’s also important to keep on top of the trends and fads that your clients are interested in. You won’t be able to advise a client on myofascial massage for recovery if you don’t have a clue what they’re talking about.

Invest In Marketing

When you’re fully booked, it might seem like an odd time to be marketing your business, but it’s important that you are always expanding your reach. This might mean connecting with your existing and prospective clients on social media or reaching out to gyms to let them know your availability.

You’re not just running a personal training business, you’re also responsible for promoting your personal brand. This might include recording short workout videos to your social media channels to drum up some more interest. It might feel like you’re giving away your product for free, but this is just a form of marketing.

Diversify Your Offering

Running one-on-one personal training sessions mean that you are limited in the income you can generate. True, you could continue to increase your hourly rate and go after higher paying clients, but there is still a limit to your earnings. You only have so many hours in the week, so diversifying your offering can boost your earnings potential without working yourself into the ground. This might mean running a fitness class or opening a boutique gym. Some personal trainers find huge success on social media that can lead to sponsorship, while others will launch their own healthy living product. If you want to grow your brand, you should look for ways you can diversify your offering and identify new opportunities for growth.

Protect Yourself

As a personal trainer, you will face a higher number of business risks than other freelancers. If a client is injured whilst training with you, you could face legal action. A client may also take legal action if they claim that your methods don’t work.

To ensure you can operate your business without fear of reprisal, it’s important that you are sufficiently protected with professional indemnity insurance, public liability insurance and even travel insurance to protect you on the move. Many personal trainers don’t have the right level of cover and are putting their business and clients at risk as a result.

If you’re not sure what level of cover you require, get in touch with the friendly team here at Caunce O’Hara on 0161 833 2100.

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